Generative AI’s Expanding Role Across the Tourism Journey
A consulting analysis from EY Japan outlines three primary clusters of generative AI use in tourism: personalization, automation for operational efficiency, and enhanced communication.
Examples include using historical reservation data for tailored recommendations, generative AI for expense processing in corporate travel, and voice-based interfaces that simplify search and booking.
The report also flags data limitations in personalizing for infrequent travelers and frames cross-company collaboration and vendor relationship management as key to unlocking AI’s full potential in tourism.
Impact on Travel & Hospitality
Travel brands that invest in shared data platforms, ecosystem partnerships, and voice-enabled interfaces will be better positioned to deliver seamless, personalized journeys — especially for corporate and high-value segments.
