SiteMinder Opens “New Front Door” for Hotels via AI Booking Channels
Source: PhocusWire
The News
SiteMinder has integrated its distribution platform with AI environments like ChatGPT and Claude using the Model Context Protocol (MCP). This allows AI agents to access live hotel data and direct bookings back to hotel websites. Through partnerships like DirectBooker, hotels can now be “discoverable” by a new generation of users who use AI assistants as their primary search tool rather than traditional OTAs.
Why It Matters
It marks a shift from SEO-focused discovery to “agent-led” discovery, ensuring hotels maintain direct guest relationships even when the search begins in a chat interface.
