Macro Adoption Trends: AI Now Mainstream in Enterprises
Citing global survey data, the regulatory overview notes that AI adoption jumped sharply from around 55 percent of organizations in 2023 to 78 percent in 2024, coinciding with more than a dozen U.S. states proposing or passing AI-related bills in areas like algorithmic hiring, deepfake disclosure, and consumer protection.
It stresses that this twin surge of adoption and regulation is creating a new baseline where AI is assumed to be core to business operations — and subject to scrutiny.
Impact on Travel & Hospitality
The competitive context for travel and hospitality is increasingly AI-native, making laggard positions strategically risky — both on innovation and on compliance readiness.
