AI Agents Open New Fraud Front: 90% of Travel Sites Unprotected
DataDome’s AI Traffic Report reveals 90% of travel sites lack full protection against automated threats as AI agent traffic grows eight times faster than human traffic.
Legitimate AI agents now handle flight searches, accommodation comparisons, and itinerary planning, but malicious bots can hijack sessions, steal loyalty points ($328B market), and manipulate prices.
Traditional bot detection fails against AI agents; companies need real-time intent verification to distinguish legitimate agents from malicious ones.
Impact on Travel & Hospitality
Travel brands must become “AI-friendly” with trust models that enable legitimate AI access while blocking fraud, protecting margins from price scraping and loyalty program attacks.
