New Study: 71% of Travelers Open to AI Booking With Clear Guardrails
A comprehensive study of 1,000 U.S. adults who flew in the past 12 months found 71% are interested in using agentic AI to search, compare, select, and book travel.
Interest is highest for:
- Hotels (66%)
- Flights (65%)
- Personalized packages (61%)
Millennials and business travelers showed the strongest interest in AI-powered booking experiences.
Top Traveler Concerns
However, enthusiasm comes with clear caveats. The top concerns travelers raised include:
- AI errors being hard to reverse
- Unclear responsibility when things go wrong
- Lack of human support
- Data privacy
The research indicates travelers want confidence, visibility, and recourse — not rejection of AI booking.
Impact on Travel & Hospitality
Brands must build AI booking systems with transparent guardrails, human escalation paths, and clear accountability to capture the emerging agentic AI booking market.
Source: PR Newswire / Dune7 & Flesh & Bone
