Minor Hotels Unveils Global Data and AI Platform with Google Cloud
Minor Hotels announced a major technology investment, partnering with Google Cloud, Salesforce, OneTrust, and Deloitte to build a new global data and AI platform from scratch for its 640+ properties.
The platform, deploying fully in 2026, will unify guest data across brands and regions using Google Cloud’s BigQuery and Vertex AI, enabling agentic AI agents to manage bookings, curate itineraries, and resolve complex guest requests in real time.
“AI is becoming the front door to travel.”
CCO Ian Di Tullio stated that winning brands will be “the most intelligent” ones — those that own their data.
Impact on Travel & Hospitality
This sets a new industry benchmark for AI-first hospitality, enabling hyper-personalized guest experiences at scale while reducing OTA dependency through direct AI-driven engagement.
