A new survey from Zapier found that although most enterprises are experimenting with AI, about 70 percent have not integrated these tools beyond simple, surface level connections. Many companies rely on basic plug in automations rather than building deeper workflows that could meaningfully improve productivity or decision making. The report suggests that limited technical expertise, unclear strategies, and concerns about data security are holding organizations back from more advanced adoption. It also highlights that teams using richer integrations are seeing greater efficiency gains and stronger returns. Overall, the findings point to a growing gap between AI interest and actual implementation, showing that many enterprises still struggle to move from experimentation to real operational impact.
