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Target is rolling out a new shopping app inside ChatGPT just in time for Black Friday and Cyber Monday, giving customers a way to ask for gift ideas, build baskets, shop for groceries, and check out without leaving the chatbot. The retailer is taking a gamble by launching the feature during the busiest retail week of the year, but it is looking for a boost after reporting a drop in profits and warning that holiday sales may stay slow. Shoppers will be able to place orders for shipping, pickup, or drive through, and Target says more capabilities like loyalty account integration and same day delivery are coming soon. The company hopes meeting customers in a space where millions already spend their time will help drive engagement and make holiday shopping feel easier and more personalized.