The Perplexity introduces a new shopping experience aimed at making discovery and purchase more personal, saying online retail has focused on check-outs and ads rather than matching people with things they genuinely love. Their approach uses conversational AI that remembers your preferences, understands your context (like your commute or aesthetic), and keeps the search-to-decision flow seamless—down to checking out via PayPal in the same window. For shoppers it promises tailored discovery (e.g., “What’s the best winter jacket if I ride a ferry in San Francisco?”), for merchants it claims higher purchase intent and fewer abandoned carts, and for the ecosystem it suggests a shift toward AI assistants that serve you rather than advertisers.
