The article covers Sabre CEO Kurt Ekert’s view that artificial intelligence is set to significantly disrupt the travel technology industry, changing how airlines, hotels, and agencies operate and compete. Speaking at the Phocuswright Conference, Ekert said AI will reshape everything from search and pricing to customer service and internal workflows, rewarding companies that move quickly and rethink legacy systems. He emphasized that AI is not just about automation but about enabling better decisions and more personalized experiences at scale. Ekert also warned that companies clinging to outdated technology risk falling behind as AI lowers barriers for new competitors. Overall, the piece frames AI as a transformational force that will redefine power and value across the travel ecosystem.
