Core Features for Hospitality Professionals

PERPLEXITY COMPUTER – YOUR AI PROJECT TEAM

Creates complete deliverables autonomously, perfect for hospitality reporting and presentations. Now available for both Pro and Max subscribers.

Hospitality Outputs: Guest experience reports, occupancy dashboards, market analysis decks, booking trend spreadsheets

Custom Skills: Teach Computer how to handle a recurring task once, and it remembers forever. Create skills for weekly revenue reports, client briefing formats, or standard competitor analysis templates

Voice Mode: Speak naturally to direct projects, give feedback mid-task, or redirect on the fly without typing

Assets Management: Automatically stores all generated files (presentations, CSV reports, web apps)

Model Selection: Choose from 20+ advanced models to power your work, including the latest frontier options

Real Application: Generate a complete competitive analysis presentation with market data, charts, and actionable insights

DEEP RESEARCH – MARKET INTELLIGENCE

Autonomous research assistant that analyzes hundreds of sources in minutes, upgraded to achieve state of the art performance on leading external benchmarks for accuracy and reliability.

Hospitality Focus: Destination trends, competitor analysis, guest sentiment research, regulatory updates

Output Quality: Comprehensive reports with citations from travel sites, reviews, and industry publications

Export Options: PDF reports for board meetings or Perplexity Pages for team sharing

Example Use: “Analyze luxury travel trends in Southeast Asia for Q1 2026 planning”

COMET BROWSER – BROWSE WITH AI INTELLIGENCE

A Chromium-based browser with an AI assistant built in, available to Max subscribers. Comet can also pull context from your open tabs and past threads to deliver assistance tailored to your current task.

Travel Research: Instantly summarize hotel reviews, competitor websites, OTA listings

Email Integration: Triage guest inquiries and booking confirmations efficiently

Tab Commands: “Find all tabs with competitor pricing” or “Summarize these TripAdvisor reviews”

Agentic Browsing: Comet can conduct entire browsing sessions on your behalf, such as comparing hotel options across multiple OTAs or checking supplier availability

MODEL COUNCIL – CROSS-CHECK CRITICAL DECISIONS

Run three frontier models at once and pick the best answer. Model Council automatically runs GPT-5.4, Claude Opus 4.6, and Gemini 3.1 Pro in parallel, then synthesizes where they agree, disagree, and what each uniquely contributes. Available for Max subscribers on web.

Hospitality Application: Use Model Council to stress test a new room category concept, compare risk assessments for a renovation investment, or get balanced perspectives on management contract negotiations

How to Use It: Choose your orchestrator model for full control over how results are combined

Search Modes Tailored for Hospitality

Mode Selection Guide

Standard Search: Quick facts about destinations, visa requirements, weather

Pro Search: Complex analysis like “Compare boutique hotel pricing strategies in Miami vs Barcelona”

Deep Research: Comprehensive market reports for expansion planning

Computer: Create full pitch decks for investors or franchise partners

AI Models for Different Tasks

Model Best For
Sonar Real-time travel news and updates
Claude Sonnet 4.5 Analyzing guest feedback and creating personalized responses
GPT-5.4 Creative marketing content, reasoning, and itinerary planning
GPT-5.4 Thinking Complex multi-step analysis and strategy work
Gemini 3.1 Pro Multilingual content for international guests

Focus Filters for Industry Needs

Focus Filter Use Case
Web General travel trends and destination information
Academic Tourism studies and hospitality management research
Finance RevPAR analysis, ADR trends, market valuations
Social Guest sentiment from forums and social media
Video Destination marketing videos and virtual tours
Writing Create compelling property descriptions without web search

Collaboration Tools for Teams

SPACES – PROJECT HUBS FOR PROPERTIES

Perfect for managing property-specific knowledge and team collaboration.

Property Management: Create dedicated Spaces for each hotel or property

Team Access: Front desk, marketing, and revenue teams with appropriate permissions

Persistent Knowledge: Store SOPs, brand guidelines, local area guides

Custom Instructions: “Always maintain our luxury brand voice” or “Include sustainability messaging”

File Capacity: Up to 500 files per Space on Enterprise Pro, up to 5,000 files per Space on Enterprise Max

INTERNAL KNOWLEDGE SEARCH (ENTERPRISE)

Search your organization’s documents alongside web results.

Hotel Operations: Search SOPs, training manuals, and brand standards

File Capacity: Up to 5,000 files in user repository (Enterprise Pro), up to 10,000 files in user repository (Enterprise Max)

Privacy First: Guest data and internal documents excluded from AI training

Use Case: “What is our policy on late checkouts plus industry best practices?”

Mobile Features for On-the-Go Professionals

VOICE ASSISTANT – HANDS-FREE CONCIERGE RESEARCH

System-level integration for instant guest assistance.

Front Desk Support: Quick answers about local attractions, restaurants, transportation

Property Tours: Voice-activated information while showing guests around

Multilingual Support: Instant translation for international guest queries

MOBILE CAMERA FEATURES

Real-world applications for hospitality operations.

Menu Translation: Point at menus for instant translation for guests

Maintenance Issues: Photograph and describe repair needs

Competitor Analysis: Capture and analyze competitor signage and offerings

Memory and Personalization

Perplexity now remembers your threads and interests to provide smarter, more personalized answers over time.

How It Works: Picks up on your preferences, active projects, frequently researched markets, and brand standards

Improved Recall: The enhanced memory engine recalls important information in 95% of cases, while creating fewer but higher quality memories

Across All Modes: Memory works across all models and search modes, so your context carries forward whether you are using Pro Search, Deep Research, or Computer

In Comet: Perplexity not only remembers past threads but can pull context from your open browser tabs to deliver tailored assistance

File Analysis for Operations

Document Processing Capabilities

Guest Reviews: Upload CSV exports from review platforms for sentiment analysis

Financial Reports: Analyze P&L statements, occupancy reports, STR data

Training Materials: Convert PDFs to interactive training content

Market Research: Process industry reports and feasibility studies

LIMITS: Pro users can upload files up to 50 MB each. Enterprise Pro supports up to 15,000 total files across Spaces and repositories. Enterprise Max supports up to 10,000 files in user repository and 5,000 per Space.

Subscription Strategy for Hospitality

Plan Best For Key Features
Free Individual consultants testing the tool Limited daily queries, basic models, standard search
Pro ($20/month) Independent properties, boutique hotels Unlimited Pro searches, 20 Deep Research queries per day, Computer access with 20+ models and Custom Skills, file uploads, $5 monthly API credits
Max ($200/month) Multi-property operations, DMCs Unlimited Deep Research and Computer, Comet browser, Model Council, early feature access, advanced reasoning models
Enterprise Pro ($40/seat/month) Hotel chains, teams of 5 to 50 All Pro features plus SSO, 500 research queries per day per user, internal knowledge search, audit logging, SOC 2 compliance
Enterprise Max ($325/seat/month) Major brands, 50+ seats All Enterprise Pro features plus unlimited research, Comet Max assistant, 10,000 file user repository, 5,000 files per Space, premium support

Hospitality-Specific Playbooks

DAILY OPERATIONS EXCELLENCE

Morning Brief: Use Deep Research for overnight travel news and competitor updates

Guest Inquiries: Voice Assistant for instant local recommendations

Review Management: Upload weekly review exports for sentiment tracking

Team Updates: Share insights through Spaces with department heads

REVENUE MANAGEMENT WORKFLOW

Step 1: Create dedicated Revenue Space with historical data and Custom Instructions

Step 2: Use Finance Focus for market pricing analysis

Step 3: Generate dashboards using Computer showing pricing optimization

Step 4: Export reports for revenue meetings

MARKETING CAMPAIGN DEVELOPMENT

Deep Research: Analyze successful campaigns in target markets

Computer: Create complete campaign deck with visuals and copy

Pro Search: Real-time tracking of competitor offerings and pricing

Spaces: Collaborate with agencies and creative teams

GUEST EXPERIENCE INNOVATION

Feedback Analysis: Upload guest feedback CSVs for pattern analysis

Sentiment Monitoring: Use Social Focus to monitor online sentiment

Enhancement Reports: Create experience enhancement reports with Deep Research

Team Sharing: Share findings via Spaces with operations teams

EXPANSION & DEVELOPMENT

Market Analysis: Deep Research for feasibility studies

Investor Decks: Computer for complete presentations

Competitive Intelligence: Pro Search with Finance focus

Site Selection: Combine file uploads with location research

Best Practices for Hospitality

EFFICIENCY TIPS

✓ Create template Spaces for common property types

✓ Use model selection based on task (Claude for guest communication, GPT-5.4 for reasoning and creative, Gemini for multilingual)

✓ Batch similar queries in Pro Search for faster insights

✓ Create Custom Skills for recurring reports and analysis formats

QUALITY ASSURANCE

✓ Always verify pricing and availability data with direct sources

✓ Use Deep Research for legally sensitive topics (regulations, compliance)

✓ Cross-reference competitor claims with multiple sources

✓ Use Model Council for high-stakes decisions where you want multiple perspectives

✓ Export critical reports for offline access

TEAM ADOPTION

✓ Start with Voice Assistant for front-line staff

✓ Introduce Spaces gradually by department

✓ Use Computer to impress stakeholders with professional deliverables

✓ Train revenue teams on Finance focus features first

Industry-Specific Prompts

REVENUE & PRICING

“Compare my property’s ADR against competitive set for the past 90 days and suggest rate adjustments”

“Analyze seasonal demand patterns for beach resorts in the Caribbean and recommend pricing windows”

“Research current group booking trends for urban convention hotels”

GUEST EXPERIENCE

“Design a VIP arrival experience for returning guests at a luxury city hotel”

“Analyze TripAdvisor reviews for boutique hotels in Lisbon to identify service differentiators”

“Create a personalized local experience guide for wellness-focused travelers”

MARKETING & POSITIONING

“Analyze luxury travel trends among UHNW individuals for 2026”

“Create compelling copy for a new spa and wellness package targeting couples”

“Research successful Instagram strategies for boutique hotels in Europe”

OPERATIONS & TRAINING

“Create a service recovery decision tree for front desk associates”

“Develop a cultural sensitivity training outline for properties serving Asian markets”

“Compare housekeeping productivity benchmarks across similar hotel categories”

🏨 Framework Summary

This framework positions Perplexity as your AI-powered hospitality intelligence platform, transforming how you understand markets, serve guests, and outpace competitors in the dynamic travel industry.