OpenAI plans to begin testing ads in ChatGPT in the United States for the free tier and the new low-cost ChatGPT Go tier to make advanced AI more accessible with fewer usage limits, while keeping paid tiers (Plus, Pro, Business, Enterprise) ad-free. The company says ads will be separate, clearly labeled, and will not influence the answers ChatGPT provides, which will continue to be driven by usefulness and not by advertising. OpenAI emphasizes privacy, stating it will not sell conversation data to advertisers and will allow users control over personalization, including turning off ad personalization entirely. Ads will be shown only to logged-in adults, and will not appear for users under 18 or around sensitive topics like health, mental health, or politics. The company frames advertising as a way to support wider access and keep user trust central to the experience
