OpenAI plans to introduce ads in ChatGPT, but the format will differ from traditional search advertising. CEO Sam Altman said the company wants to profit when ChatGPT delivers accurate and helpful results, not when it fails. He described a model where the AI might recommend a hotel and earn a small commission if a user books directly through the suggestion. Altman said the company will not take payments to promote lower-quality options and that ads are not the company’s main focus right now. The goal is to align advertising with user value instead of attention or clicks.
