The article argues that brands looking to win on social media in 2026 will need to hire a little known but increasingly critical role focused on translating brand strategy into authentic, platform native content rather than chasing trends or raw follower growth. According to the marketing expert, this role bridges creative, data, and community insight, ensuring posts feel human, timely, and aligned with how algorithms now prioritize relevance and engagement over volume. As AI makes content creation easier and more crowded, differentiation will come from people who deeply understand online culture, audience behavior, and brand voice. The article notes that many companies still rely on outdated social media structures, leaving them slower and less credible online. Hiring for this specialized role, it argues, helps brands stay agile and trusted as social platforms and user expectations continue to evolve.
