The article explains that JetBlue is expanding lounge access as part of its premium travel strategy, aiming to better compete with larger airlines that already offer extensive lounge networks. The airline plans to open new lounges in key airports, starting with locations tied to its transatlantic and high-value routes, and will include access for certain premium ticket holders and loyalty members. Compared with competitors like American, Delta, and United, JetBlue’s lounge footprint will be smaller at first, but the experience is positioned to match the brand’s focus on comfort, design, and higher-quality food and amenities. The move reflects JetBlue’s broader push upmarket as it targets business travelers and higher-spending customers while trying to differentiate without matching rivals airport for airport.
