Perplexity’s APIs are becoming a core part of Samsung’s AI strategy, with the company built directly into the Galaxy S26 as a system-level assistant rather than just a regular app. It says users will be able to launch Perplexity with “Hey Plex,” while Samsung’s updated Bixby will use Perplexity for more complex web, research, and generative requests, leaving device actions to Bixby itself. The partnership also appears to extend beyond the phone, with Samsung Internet set to use Perplexity’s APIs for browser control and to offer it as an optional search choice. The overall message is that Samsung wants a multi-assistant setup instead of forcing users into one AI, and Perplexity is framing that as a major distribution win across a huge Android footprint.
In academic partnership with Virscend University, a WASC-accredited institution in Irvine, California.
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