The article announces Amazon’s launch of a web-based version of its next-generation assistant, Alexa Plus, expanding Alexa beyond smart speakers into a browser-based AI assistant anyone can use from a computer. Built on generative AI, Alexa Plus is designed to handle more complex, conversational tasks such as planning, research, scheduling, and smart-home management while maintaining context across interactions. The web interface offers a chat-style experience alongside tools like lists, calendars, and device controls, signaling Amazon’s push to make Alexa a daily productivity assistant rather than a voice-only helper. The move reflects Amazon’s effort to stay competitive as AI assistants increasingly live on desktops and phones, not just in homes. Overall, the article frames Alexa Plus on the web as a strategic shift to reposition Alexa for an AI-first future.
