Amazon Ads says it can help travel brands reach potential travelers from the moment they start dreaming about a trip all the way through booking, by linking ads to where people are in that travel-planning process. According to Phocuswire, Amazon Ads uses its data from shopping, streaming, browsing, and more to target people when they’re most receptive — whether that’s browsing for flights, looking at destination guides, or comparing hotels. The idea is to deliver ads that fit the travel context and content — for instance, showing vacation rental deals to someone reading travel articles — to boost the chance that interest turns into a booking. Amazon Ads’ range of formats (display, video, streaming, etc.) gives travel marketers flexibility to reach people at different moments, making the path from inspiration to conversion smoother.
