Gemini 3 is the newest, most advanced AI model from Google, designed to handle reasoning, multimedia and coding tasks in a major upgrade for its products. The company is embedding it directly into Google Search—including an “AI Mode” with interactive visualizations and tools—to try to stay ahead in the search and AI race. While the wider tech world worries about an “AI bubble,” Google argues that its deep integration of AI across services like Gmail, Maps and Search gives it resilience even if the hype deflates. It’s being rolled out initially through its premium AI subscriptions and represents a strategic push by Google to turn search into more of a “thought partner” rather than just a link list.
