How to Use These Templates
When to use it: The trigger or situation for this campaign
Sequence structure: Number of emails and timing
Key elements: What each email should contain
AI prompt: Copy, customise, and paste into your preferred AI tool
Global AI Safety Line
Paste the following instruction at the start of every email prompt:
“If unsure about any claim, statistic, or legal requirement, write ‘VERIFY:’ next to it. Match my brand voice: [describe your tone]. Do not invent testimonials, reviews, case studies, or results. This is not legal advice.”
Before you start:
Set your goal metric for each sequence (replies, bookings, purchases, etc.)
Use placeholders like “[Product Name]” or “[Company]” rather than pasting sensitive business information
Welcome Series
New Subscriber Welcome Sequence
When to use: Immediately after someone joins your email list
Sequence structure: 3-5 emails over 7-10 days
Required inputs: [business type], [business name], [products/services], [lead magnet name], [brand voice], [primary goal]
AI PROMPT
“[Global AI Safety Line]
Create a 5-email welcome sequence for new subscribers to [business type].
Business context:
Business name: [name]
What we offer: [products/services]
Lead magnet they signed up for: [freebie name]
Brand voice: [professional/friendly/luxury/casual]
Primary goal: [build trust/educate/drive first purchase]
For each email include:
Subject line (under 50 characters) and preview text
Email body with clear structure
One primary call-to-action
Suggested send timing
Email purposes:
Welcome and deliver the lead magnet, set expectations
Share our story and what makes us different
Highlight our most popular [content/products/services]
Share customer success or social proof
Invite them to [take next step: book call/browse shop/join community]
Keep each email under 200 words. Focus on value, not selling.”
New Customer Welcome Sequence
When to use: After someone makes their first purchase
Sequence structure: 4 emails over 14 days
Required inputs: [business type], [business name], [product/service purchased], [brand voice], [support email]
AI PROMPT
“[Global AI Safety Line]
Create a 4-email welcome sequence for new customers who just made their first purchase from [business type].
Business context:
Business name: [name]
Product/service purchased: [description]
Brand voice: [describe tone]
Support email: [email]
For each email include:
Subject line and preview text
Email body
One clear call-to-action
Suggested send timing
Email purposes:
(Day 1) Thank them, confirm what to expect, provide support info
(Day 3) Tips for getting the most from their purchase
(Day 7) Check in, ask if they have questions, share a helpful resource
(Day 14) Invite them to leave a review or share feedback
Tone should be warm and helpful, focused on their success with the product.”
Educational Nurture Sequence
When to use: For leads who need more information before buying
Sequence structure: 5-7 emails over 2-3 weeks
Required inputs: [business name], [products/services], [target audience], [common objections], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 6-email educational nurture sequence for leads interested in [topic/product category].
Business context:
Business name: [name]
What we sell: [products/services]
Target audience: [description]
Common objections or questions: [list 2-3]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Educational content that builds trust
Subtle connection to our solution
One call-to-action
Suggested send timing
Email topics:
(Day 0) The biggest mistake people make with [topic]
(Day 3) How to [solve common problem], educational value
(Day 6) [Number] things to consider when choosing [product/service type]
(Day 9) Case study or success story
(Day 12) Common myths about [topic] debunked
(Day 15) Why now is the right time to [take action]
Lead with value in every email. Selling should feel natural, not forced.”
Consultation or Demo Request Follow-Up
When to use: After someone requests more information but has not booked
Sequence structure: 3-4 emails over 7 days
Required inputs: [business name], [service offered], [resource name], [booking link], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 4-email follow-up sequence for leads who downloaded information or expressed interest but have not booked a [consultation/demo/call].
Business context:
Business name: [name]
Service offered: [description]
What they downloaded or requested: [resource name]
Booking link: [placeholder]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Brief, focused email body
Clear call-to-action to book
Suggested send timing
Email purposes:
(Day 1) Quick follow-up, did they have questions about [resource]?
(Day 3) Share one insight or tip related to their interest
(Day 5) Address a common concern or objection
(Day 7) Final gentle nudge with clear value proposition
Keep emails short, under 150 words each. Helpful, not pushy.”
Promotional Campaigns
Product Launch Sequence
When to use: When launching a new product or service
Sequence structure: 5-6 emails over launch period
Required inputs: [product name], [description], [key benefits], [price], [launch date], [offer], [deadline], [audience], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 5-email product launch sequence for [product/service name].
Launch details:
Product name: [name]
What it does: [description]
Key benefits: [list 3]
Price: [price or range]
Launch date: [date]
Special launch offer: [discount/bonus/early access]
Offer deadline: [date]
Audience:
Who this is for: [description]
Pain points it solves: [list 2-3]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Email body with clear structure
Call-to-action
Suggested send timing
Email sequence:
(Day -3) Announcement and anticipation builder
(Day 0) Launch day, full details and offer
(Day 2) Deep dive into key benefit or feature
(Day 4) Social proof, FAQ, or objection handling
(Day 6) Final reminder, deadline approaching
Create urgency without being aggressive. Focus on transformation and value.”
Flash Sale or Limited-Time Offer
When to use: Short promotional windows (24-72 hours)
Sequence structure: 3-4 emails over sale period
Required inputs: [business name], [discount/offer], [products included], [start date/time], [end date/time], [discount code], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 4-email flash sale sequence for [business name].
Sale details:
Discount or offer: [details]
Products included: [all/specific items]
Start date and time: [date/time]
End date and time: [date/time]
Discount code (if applicable): [code]
Brand voice: [describe tone]
For each email include:
Subject line (create urgency) and preview text
Concise email body
Clear call-to-action
Exact send timing
Email sequence:
(Sale start) Announcement, sale is live
(Mid-sale) Highlight specific products or bestsellers
(6 hours before end) Urgency reminder
(2 hours before end) Final call, last chance
Keep emails punchy and scannable. Clear deadlines in every email.”
Seasonal or Holiday Campaign
When to use: Major holidays, seasons, or annual events
Sequence structure: 3-5 emails based on campaign length
Required inputs: [business name], [products/services], [seasonal offer], [campaign dates], [key deadline], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a [number]-email seasonal campaign for [holiday/season/event].
Campaign details:
Business name: [name]
What we sell: [products/services]
Seasonal offer: [discount/special/bundle]
Campaign dates: [start] to [end]
Key deadline (shipping cutoff, event date, etc.): [date]
Brand voice: [describe tone]
For each email include:
Subject line with seasonal hook and preview text
Email body connecting season to our offering
Call-to-action
Suggested send timing
Campaign arc:
Early announcement and anticipation
Main campaign with full details
Gift guide, recommendations, or curated picks
Deadline reminder (shipping cutoff, sale ending)
Last chance or extended offer (optional)
Balance seasonal warmth with clear commercial purpose.”
Abandoned Cart and Browse Recovery
Abandoned Cart Sequence
When to use: When someone adds items to cart but does not complete purchase
Sequence structure: 2-3 emails over 3 days
Required inputs: [business type], [business name], [product types], [brand voice], [incentive if any]
AI PROMPT
“[Global AI Safety Line]
Create a 3-email abandoned cart sequence for [business type].
Business context:
Business name: [name]
Product types: [description]
Brand voice: [describe tone]
Incentive for email 3 (if any): [discount/free shipping/none]
For each email include:
Subject line and preview text
Email body
Call-to-action to complete purchase
Suggested send timing
Email purposes:
(1-4 hours) Friendly reminder, items waiting, easy link back
(24 hours) Address potential concerns (shipping, returns, questions)
(72 hours) Create gentle urgency [with incentive if applicable]
Tone should be helpful, not guilt-inducing. Assume good intent (they got distracted, not that they rejected us).”
Browse Abandonment Sequence
When to use: When someone views products but does not add to cart
Sequence structure: 2 emails over 2 days
Required inputs: [business type], [business name], [product category], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 2-email browse abandonment sequence for [business type].
Business context:
Business name: [name]
Product category they browsed: [category placeholder]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Email body referencing their browsing
Product recommendations
Call-to-action
Suggested send timing
Email purposes:
(24 hours) ‘Still thinking about [category]?’ with recommendations
(48 hours) Highlight bestsellers or customer favorites in that category
Keep it light and non-intrusive. Focus on helping them find what they need.”
Win-Back Sequence for Inactive Subscribers
When to use: Subscribers who have not opened emails in 60-90 days
Sequence structure: 3-4 emails over 2 weeks
Required inputs: [business name], [products/services], [brand voice], [re-engagement incentive], [inactive period]
AI PROMPT
“[Global AI Safety Line]
Create a 4-email win-back sequence for subscribers who have not engaged in [60/90] days.
Business context:
Business name: [name]
What we offer: [products/services]
Brand voice: [describe tone]
Re-engagement incentive (if any): [discount/exclusive content/none]
For each email include:
Subject line designed to break through inbox blindness
Email body
Clear call-to-action
Suggested send timing
Email sequence:
(Day 0) ‘We miss you’ or ‘Still interested?’ with value reminder
(Day 4) Share what’s new or what they’ve missed
(Day 8) Offer incentive to re-engage [if applicable]
(Day 12) Final email, confirm they want to stay subscribed. If not, pause or unsubscribe them.
Be genuine, not guilt-trippy. Make it easy to stay or go.”
When to use: Customers who have not purchased in 6-12 months
Sequence structure: 3 emails over 3 weeks
Required inputs: [business name], [product types], [purchase cycle], [win-back offer], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 3-email win-back sequence for customers who have not purchased in [6/12] months.
Business context:
Business name: [name]
Product types: [description]
Average purchase cycle: [frequency]
Win-back offer: [discount/exclusive/none]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Email body
Call-to-action
Suggested send timing
Email sequence:
(Day 0) ‘It’s been a while’ with what’s new since they left
(Day 7) Personalized recommendation based on past purchase
(Day 14) Special offer to welcome them back [if applicable]
Tone should be warm and welcoming, not desperate.”
Review and Referral Request
When to use: After customer has received and used product/service
Sequence structure: 2 emails
Required inputs: [business name], [product/service type], [review platform], [referral program details], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 2-email sequence to request reviews and referrals from satisfied customers.
Business context:
Business name: [name]
Product/service type: [description]
Review platform: [Google/Yelp/Trustpilot/website]
Referral program (if any): [details or ‘none’]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Email body
Clear call-to-action
Suggested send timing after purchase
Email purposes:
(7-14 days post-purchase) Request honest review, provide direct link
(21 days post-purchase) Referral request, explain any incentives
Make it easy, keep it short. Express genuine gratitude.”
Cross-Sell and Upsell Sequence
When to use: After purchase to introduce complementary products
Sequence structure: 2-3 emails over 2-4 weeks
Required inputs: [business name], [original purchase], [complementary products], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 3-email cross-sell sequence for customers who purchased [product/service].
Business context:
Business name: [name]
Original purchase: [product/service]
Complementary products: [list 2-3 related items]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Email body connecting recommendation to their purchase
Call-to-action
Suggested send timing
Email sequence:
(Day 14) ‘Customers who bought X also love Y’
(Day 21) Educational content about getting more from their purchase, mention complementary product
(Day 28) Direct recommendation with social proof
Position as helpful recommendations, not aggressive upselling.”
Weekly or Monthly Newsletter
When to use: Regular scheduled content to maintain engagement
Required inputs: [business name], [industry], [newsletter name], [brand voice], [primary goal], [sections to include]
AI PROMPT
“[Global AI Safety Line]
Create a newsletter template for [business name] that I can adapt each [week/month].
Newsletter details:
Business name: [name]
Industry: [industry]
Newsletter name (if any): [name]
Brand voice: [describe tone]
Primary goal: [educate/entertain/drive traffic/build community]
Standard sections to include:
Opening hook or timely insight[Section 1: e.g., Featured content/tip]
[Section 2: e.g., Industry news or trends]
[Section 3: e.g., Product spotlight or promotion]
[Section 4: e.g., Community highlight or Q&A]
Closing and CTA
Provide:
Subject line formula with 3 example variations
Preview text formula
Template structure with placeholder text
Suggested length for each section
Keep total length scannable, under 500 words. Clear visual hierarchy.”
Content Roundup Newsletter
When to use: Curating valuable content for your audience
Required inputs: [business name], [industry/niche], [content types], [frequency], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a content roundup newsletter template for [business name].
Newsletter details:
Business name: [name]
Industry/niche: [description]
Content types to include: [blog posts/videos/podcasts/tools/industry news]
Frequency: [weekly/monthly]
Brand voice: [describe tone]
Provide:
Subject line formulas with examples
Introduction template (2-3 sentences)
Format for featuring each piece of content (title, one-line description, link)
Suggested number of items to include
Closing template with CTA
Make it easy to scan. Each item should be self-contained.”
Webinar or Event Promotion Sequence
When to use: Promoting upcoming webinars, workshops, or events
Sequence structure: 4-5 emails
Required inputs: [event name], [date/time/timezone], [duration], [host name and credentials], [topic], [key takeaways], [registration link], [replay availability], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 5-email sequence to promote [webinar/workshop/event].
Event details:
Event name: [name]
Date and time: [date/time with timezone]
Duration: [length]
Host/presenter: [name and credentials]
Topic: [description]
What attendees will learn: [3 key takeaways]
Registration link: [placeholder]
Replay available: [yes/no]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Email body
Call-to-action to register
Suggested send timing
Email sequence:
(2 weeks before) Initial announcement and invitation
(1 week before) Deep dive on what they’ll learn, speaker credibility
(3 days before) Social proof or urgency (limited spots, if true)
(Day before) Final reminder with calendar details
(Day of, 1 hour before) ‘Starting soon’ with direct link
Balance information with enthusiasm.”
When to use: After webinar or event attendance
Sequence structure: 2-3 emails
Required inputs: [event name], [topic covered], [replay link], [resources mentioned], [next step offer], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a 3-email post-event follow-up sequence for [webinar/workshop/event] attendees.
Event details:
Event name: [name]
Topic covered: [description]
Replay link: [placeholder or ‘not available’]
Resources mentioned: [list any downloads, tools, links]
Next step offer: [consultation/product/course]
Brand voice: [describe tone]
For each email include:
Subject line and preview text
Email body
Call-to-action
Suggested send timing
Email sequence:
(Same day or next morning) Thank you, replay link, key resources
(Day 3) Recap key insights, address common questions
(Day 5) Invitation to take next step [offer]
Provide value before pitching. Reference what they learned.”
Quick Reference: Email Sequence Timing
Aim for under 50 characters on mobile, then test
Front-load the most important words
Create curiosity without clickbait
Test questions vs. statements
Personalization (first name) can increase opens but use sparingly
Lead with value, not your company
One primary call-to-action per email
Keep paragraphs short (2-3 sentences)
Use bullet points for scanability
Aim for plain language most readers can scan fast
Test your specific audience (there is no universal “best time”)
Maintain consistent send days for newsletters
Allow 2-3 days between sequence emails
Avoid sending during major holidays unless relevant
Clean your list regularly (remove bounces and long-term inactive)
Use double opt-in when possible
Include clear unsubscribe links
Avoid misleading subject lines and excessive promotional phrasing
Authenticate your sending domain (SPF, DKIM, DMARC) before you scale volume. Use your ESP documentation to set these up.
Use a consistent “From” name and email address
Warm up new domains and dedicated IPs if you scale volume
Include a valid physical postal address in every commercial marketing email, as required under CAN-SPAM.
Provide a clear, easy way to opt out in every email.
Honor opt-out requests within 10 business days.
Do not charge a fee, require an account, or require multiple steps to unsubscribe.
Do not use misleading header information or deceptive subject lines.
Do not purchase, rent, or scrape email lists.
Obtain appropriate consent before adding people to marketing emails. Consent standards vary by country and message type.
Clearly disclose sponsored content, gifted products, and affiliate relationships. Assume each email or post may be viewed on its own.
Keep records showing how and when each subscriber opted in.
Laws and requirements vary by country and subscriber location. Confirm your obligations under CAN-SPAM, GDPR, CASL, and any other applicable regulations for your situation.
Tips for Using AI with Email Campaigns
Provide context: The more you tell the AI about your business, audience, and goals, the better the output
Specify your voice: Include 2-3 adjectives describing your brand tone
Request variations: Ask for 2-3 subject line options to A/B test
Edit ruthlessly: AI drafts are starting points, not final copy
Add your stories: AI cannot know your unique experiences, customer stories, or specific results
Test and iterate: Use performance data to refine your prompts over time
Verify everything: Never publish statistics, testimonials, or legal claims the AI generates without verification
Further Reading and Examples
FTC Endorsement Guides, “What People Are Asking” covers disclosures, #ad placement, and when disclosures are needed
FTC CAN-SPAM Compliance Guide, official requirements for commercial email and opt-out rules
| Email |
Timing |
Purpose |
| 1 |
Immediately |
Welcome and deliver promised content |
| 2 |
Day 2 |
Introduce your story and values |
| 3 |
Day 4 |
Highlight best content or products |
| 4 |
Day 7 |
Social proof and community |
| 5 |
Day 10 |
Soft offer or next step |
| Email |
Timing |
Focus |
| 1 |
1-4 hours |
Helpful reminder |
| 2 |
24 hours |
Address concerns |
| 3 |
72 hours |
Final nudge with incentive (optional) |
| Campaign Type |
Number of Emails |
Typical Duration |
| Welcome series |
3-5 |
7-14 days |
| Lead nurture |
5-7 |
2-4 weeks |
| Product launch |
5-6 |
7-10 days |
| Flash sale |
3-4 |
24-72 hours |
| Abandoned cart |
2-3 |
3 days |
| Win-back |
3-4 |
2-3 weeks |
| Post-purchase |
2-3 |
2-4 weeks |
| Event promotion |
4-5 |
2 weeks |
Disclaimer
These templates are provided for educational purposes and should be customised for your business, audience, and brand voice. Email marketing is subject to regulations including CAN-SPAM (US), CASL (Canada), GDPR (EU/UK), and other laws. Ensure compliance with applicable regulations in your jurisdiction. Always include unsubscribe mechanisms, honour opt-out requests promptly, and obtain proper consent before sending commercial emails. Test all emails before sending to your full list. AI-generated content should be reviewed and edited before use. AI Crash Course is not responsible for email campaign performance or compliance.
