At the Phocuswright Conference in San Diego last month, AI figured prominently in almost every presentation, from startups to established OTAs to legacy reservation systems.
As I was leaving the conference, a man named Rohit Khanna approached to tell me about his company. A few details in his background distinguished him from most attendees: He initially worked in his family travel agency but became so enamored with the potential that AI had for travel that, two years ago, he left the agency to dedicate himself to understanding AI’s applications to selling travel.