Aviation leaders are increasingly treating AI driven pricing as a high stakes issue because even small algorithmic shifts can trigger consumer backlash or regulatory scrutiny. Airlines are exploring AI tools that forecast demand more precisely and adjust fares in real time, but the article notes that these systems risk appearing opaque or unfair, especially if they lead to higher prices during peak times or unpredictable fluctuations. Some executives believe AI pricing could boost efficiency and revenue, yet many fear the political and legal risks if customers feel they are being manipulated by complex models they cannot see. As a result, airlines are moving cautiously, balancing the promise of smarter automation with the danger of losing public trust in a market where transparency already feels fragile.
