The article discusses how AI shopping agents are beginning to influence Cyber Monday and other major retail events by handling tasks that consumers once did themselves. These agents can compare prices, check availability, apply coupons, and even make purchases automatically based on user preferences, which could shift how retailers compete for attention. Because AI can shop continuously and react instantly to changes, retailers may need new strategies to stand out, such as optimizing product data, improving transparency, or creating offers tailored for machine decision making. The piece notes that while most shoppers still browse and buy on their own, the growing use of AI assistants signals a future where people rely more on automated tools to filter choices, stretch budgets, and reduce the stress of deal hunting.
