The article reports that Italy has fined Apple for how it implemented its App Tracking Transparency feature, arguing that the company unfairly advantaged its own services while restricting third party apps. Regulators said Apple’s prompts made it harder for developers to collect user data while allowing Apple to continue using similar data for its own advertising and services. The ruling claims this created an uneven playing field and potentially harmed competition in the digital advertising market. Apple disputes the decision, saying the feature is designed to protect user privacy and applies equally across the platform. The case highlights growing regulatory pressure in Europe over how large tech companies balance privacy, power, and competition.
