ElevenLabs introduced the Iconic Voice Marketplace, a platform that allows approved use of AI-generated voices from well-known figures. Sir Michael Caine joined the launch, granting rights for his voice to be licensed for creative and commercial projects. The marketplace requires approval from the voice owner or their estate for every use, giving performers full control over how their voices are applied. ElevenLabs positioned the initiative as a performer-first model that balances innovation with consent and ethical use, signaling a move toward regulated, rights-based voice cloning in entertainment and media.
