Artificial intelligence is reshaping Black Friday and Amazon shopping by acting as a personal deal hunter, gift advisor, and buying assistant for millions of people. It highlights that many shoppers plan to use AI tools to compare prices, filter fake reviews, find ideas, and even let agents make purchases automatically, which is changing how retailers design their sites and promotions. It notes that traffic from AI platforms to retail sites has exploded, so brands that feed accurate data, reviews, and offers into these systems gain a strong advantage, while those that do not may be left out of AI-generated recommendations during the busiest shopping days of the year.
