Holiday shoppers are turning to AI tools to help choose Christmas gifts, with people using chatbots to brainstorm ideas, compare products, and narrow options faster than traditional browsing. The article explains that many shoppers feel overwhelmed by endless online choices, so AI systems that ask a few questions and generate personalized suggestions can make the process feel simpler and less stressful. Retailers are also integrating AI into their own sites to recommend items based on budgets, interests, and trends. While the tools can speed things up, the piece notes that AI suggestions can still miss the mark or feel generic, so most people use them as a starting point rather than a final decision maker.
