Samsung argues that artificial intelligence is already deeply embedded in modern smartphones, quietly improving everyday experiences even when users are not aware of it. The article explains how AI powers features such as better photos through scene detection and image enhancement, smoother performance via battery and resource optimization, stronger security with on-device threat detection, and more accurate voice recognition and language translation. Much of this AI runs in the background on the device itself, allowing faster responses and better privacy compared with cloud-only systems. Samsung positions mobile AI as a practical, invisible layer focused on convenience and efficiency rather than flashy new tools. The company suggests this foundation is setting the stage for more advanced, personalized AI features to feel natural rather than disruptive as they expand.

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