The travel industry is increasingly leveraging artificial intelligence across both consumer-facing (B2C) and business-facing (B2B) segments, with AI used for things like personalized trip-planning, automation of travel operations, and predictive analytics for travel companies. In B2C, technologies like generative AI and chatbots are enhancing how travelers research, plan, and book trips. In B2B, AI is driving efficiency in functions like customer service, workflow automation, data insights, and partner integrations. The shift shows that travel tech firms are investing more in business-oriented AI use cases (not just consumer apps) as the broader market matures and competition increases. Emerging challenges include balancing personalization with privacy, and ensuring the human touch remains where needed as AI expands.
