Amadeus Outlines Leading Generative AI Use Cases Across the Travel Stack
Amadeus reports that leading travel players are already using generative AI primarily for digital assistance during booking, activity and venue recommendations, content generation, and staff support.
Around half of surveyed organizations use AI for traveler assistance during booking, and nearly as many for post-travel feedback synthesis and content creation. The study suggests generative AI is shifting from experimentation to embedded capability inside core customer journeys.
Impact on Travel & Hospitality
Expect accelerated rollout of AI copilots across GDS, agency, and airline platforms, raising the bar for how seamlessly hotels and experiences plug into these ecosystems.
