Samsung agreed to change how its smart TVs collect and sell viewing data in Texas after a settlement with the Texas Attorney General over Automated Content Recognition, a feature that identifies what you watch by sampling audio or video and matching it to a database. Under the deal, Samsung must stop collecting ACR data from Texans without clear, informed consent and update its on screen privacy prompts. The case is part of a broader push against what Texas calls mass surveillance in smart TVs, and Samsung also faces a federal class action in New York. If you want to limit this tracking anywhere, go to your TV’s privacy choices and turn off Samsung’s Viewing Information Services, and consider disabling interest based ads and voice features too.
In academic partnership with Virscend University, a WASC-accredited institution in Irvine, California.
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