How to Use These Prompts
When to use it: The situation or content need
Required inputs: Information you must provide
AI prompt: Copy, customise, and paste into your preferred AI tool
Global AI Safety Line
Paste the following instruction at the start of every social media prompt:
“If unsure about any claim, statistic, or legal requirement, write ‘VERIFY:’ next to it. Match my brand voice: [describe your tone]. Do not invent testimonials, reviews, case studies, or results. Do not create legal advice. This content is for [platform].”
AI-Generated Visual Disclosure
Know your goal for each post (awareness, engagement, traffic, conversion)
Use placeholders like “[Brand Name]” rather than pasting sensitive business information
Always review and edit AI output before posting
Content Ideation Prompts
Monthly Content Brainstorm
When to use: Planning content themes and ideas for the month ahead
AI Prompt:
Required inputs: [business type], [target audience], [content pillars], [upcoming events/launches], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Generate 30 social media post ideas for [business type] for [month/season].
Business context:
Business type: [description]
Target audience: [who they are, interests, pain points]
Content pillars: [3-5 themes you regularly post about]
Upcoming events or launches: [list any]
Brand voice: [describe tone]
Provide a mix of:
Educational posts (tips, how-tos, myths debunked)
Entertaining posts (relatable content, humour, trends)
Engagement posts (questions, polls, fill-in-the-blank)
Promotional posts (products, services, offers)
Behind-the-scenes content
User-generated content prompts
Social commerce posts (shoppable content, product demos)
For each idea, include:
Post concept in one sentence
Suggested format (carousel, single image, video, text)
Best platform for this content
Aim for 70% value-driven content and 30% promotional.”
Content Pillar Expansion
When to use: Generating multiple post angles from one topic
AI Prompt:
Required inputs: [content pillar/topic], [target audience], [platforms], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Take this content pillar and generate 10 different post angles:
Content pillar: [topic]
Target audience: [description]
Platforms: [list platforms]
Brand voice: [describe tone]
For each angle, provide:
Post concept
Hook or opening line (must grab attention in the first second for video)
Suggested format
Which platform it works best on
Include a variety of approaches:
Myth-busting
Step-by-step tutorial
Common mistakes
Before/after or transformation
Expert tip
Controversial or hot take (keep professional)
Relatable struggle
Quick win or hack
Industry trend commentary
Personal story or case study prompt”
Trending Topic Adaptation
When to use: Creating content around current trends or viral formats
AI Prompt:
Required inputs: [trend or format], [business type], [brand voice], [platform]
AI PROMPT
“[Global AI Safety Line]
Adapt this trending format or topic for my business:
Trend/format: [describe the trend]
My business: [business type]
What we offer: [products/services]
Brand voice: [describe tone]
Platform: [platform]
Provide:
3 ways to adapt this trend to my niche
For each adaptation:
Hook or opening (must work in the first second)
Full post concept
Caption draft with keywords in first two lines
Any visual or audio suggestions
Note if this trend may date quickly
Keep it authentic to my brand. Do not force the fit if the trend does not align.”
Caption Writing Prompts
Single Post Caption
When to use: Writing a caption for a specific post
AI Prompt:
Required inputs: [post topic], [visual description], [goal], [platform], [brand voice], [CTA]
AI PROMPT
“[Global AI Safety Line]
Write a caption for this social media post:
Post topic: [what the post is about]
Visual: [describe the image, video, or carousel]
Goal: [awareness/engagement/traffic/sales]
Platform: [platform]
Brand voice: [describe tone]
Call-to-action: [what you want them to do]
Provide 3 caption variations:
Short and punchy (under 150 characters)
Medium with storytelling (300-500 characters)
Long-form SEO-optimised (800-1,500 characters for Instagram/TikTok)
For each caption:
Strong opening hook in first line (this determines if people read more)
Place primary keywords in the first two lines for search visibility
Body content with value
Clear call-to-action
Suggested emoji usage (if appropriate for brand)
3-5 relevant keywords to weave naturally into the caption
Note: Keywords in captions are increasingly important for search ranking. Test with your analytics to see what works for your audience.”
Caption Hook Generator
When to use: Creating attention-grabbing opening lines
AI Prompt:
Required inputs: [post topic], [target audience], [platform], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Generate 10 scroll-stopping hooks for a post about [topic].
Target audience: [description]
Platform: [platform]
Brand voice: [describe tone]
Post goal: [awareness/engagement/traffic/sales]
Include a variety of hook styles:
Question hooks
Bold statement hooks
Number/list hooks
Story hooks
Controversial or contrarian hooks
Curiosity gap hooks
Relatable pain point hooks
Each hook should:
Stop the scroll instantly (users decide in the first second)
Create curiosity or emotional connection
Work as both caption opener AND on-screen text for video
Feel authentic to the brand voice
For video content: The hook must land in the first second. Suggest text overlay and spoken word versions.”
Batch Caption Writing
When to use: Writing multiple captions in one session
AI Prompt:
Required inputs: [list of post topics], [brand voice], [platform], [content pillars]
AI PROMPT
“[Global AI Safety Line]
Write captions for these 5 posts in one batch:
Brand voice: [describe tone]
Platform: [platform]
Standard CTA options: [list 2-3 CTAs you commonly use]
Posts to write:[Topic 1 + visual description + goal]
[Topic 2 + visual description + goal]
[Topic 3 + visual description + goal]
[Topic 4 + visual description + goal]
[Topic 5 + visual description + goal]
For each post provide:
Hook (first line, keyword-rich)
Caption body with keywords woven naturally (not stuffed)
Call-to-action
3-5 searchable keywords included in caption text
Maintain consistent brand voice across all posts while varying the structure and approach. Prioritize keywords over hashtags for discoverability.”
Platform-Specific Prompts
Instagram Content
When to use: Creating Instagram-optimised content
AI Prompt:
Required inputs: [content topic], [format type], [brand voice], [goal]
AI PROMPT
“[Global AI Safety Line]
Create Instagram content for [topic].
Business: [business type]
Target audience: [description]
Brand voice: [describe tone]
Goal: [awareness/engagement/traffic/sales/saves]
Format: [choose one]
Single image post
Carousel (specify number of slides)
Reel script
Story sequence
Provide:
For single image or carousel:
Caption with strong hook and keywords in first two lines
Caption length: 500-1,000 characters for educational content
Text overlay suggestions for each slide (if carousel)
For carousel: Include a “saveable slide” at the end (summary, checklist, or cheat sheet)
Alt text description for accessibility
3-5 keywords to include naturally in caption
For Reel:
Hook (must land in the first second)
Script with timestamps
On-screen text keywords (algorithm reads these for search)
Trending audio style suggestions (mark ‘VERIFY:’ as trends change)
Caption with keywords for search (100+ words recommended)
For Stories:
Sequence of 3-5 story frames
Interactive element suggestions (poll, quiz, slider, question box)
Text and visual guidance for each frame
Note: Saves are often a strong signal of value for Instagram’s algorithm. Design content worth saving.”
LinkedIn Content
When to use: Creating professional LinkedIn posts
AI Prompt:
Required inputs: [topic], [industry], [professional perspective], [goal]
AI PROMPT
“[Global AI Safety Line]
Create a LinkedIn post about [topic].
My role/industry: [description]
Target audience: [job titles, industries]
Brand voice: [professional/conversational/thought leadership]
Goal: [build authority/drive engagement/generate leads/share insights]
Provide:
Strong opening hook (LinkedIn truncates after ~140 characters)
Post body using short paragraphs and line breaks for readability
Personal insight or experience angle
Thought-provoking question or genuine CTA at the end
3-5 relevant hashtags
Format options to consider:
Personal story with business lesson
Industry observation or hot take
How-to or tactical advice
Carousel document (PDF upload, often performs well for educational content)
Poll question with context
Important: Avoid engagement bait like “Comment ‘YES’ to get the link” or “Like if you agree.” Engagement bait can reduce trust and performance. LinkedIn rewards knowledge-based content and genuine professional dialogue.
Keep it authentic and avoid corporate jargon. LinkedIn rewards genuine professional perspective and meaningful conversation.”
TikTok and Short-Form Video
When to use: Creating scripts for Reels, TikToks, or YouTube Shorts
AI Prompt:
Required inputs: [topic], [target audience], [brand voice],
AI PROMPT
“[Global AI Safety Line]
Create a short-form video script about [topic].
Platform: [TikTok/Instagram Reels/YouTube Shorts]
Target audience: [description]
Brand voice: [describe tone]
Video length: [15/30/60/90 seconds]
Provide:
Hook (MUST land in the first second, users decide almost instantly whether to stay or skip)
Full script with approximate timestamps
On-screen text keywords (5-7 keywords the algorithm will read for search)
Visual direction (what to show)
Trending audio style suggestion (mark ‘VERIFY:’)
Caption: keyword-dense, 100+ words for TikTok search optimisation
3-5 searchable keywords to include in caption
Script structure:
Hook (0-1 sec): Pattern interrupt, stop the scroll immediately
Problem or curiosity (1-3 sec): Why they should keep watching
Content (bulk): Deliver the value
Payoff: Satisfying conclusion or twist
CTA: What to do next
On-screen text strategy:
Suggest 3-5 keywords to display as text overlays
These should match what people search for
The algorithm “reads” on-screen text to categorise content
Keep it conversational, not scripted-sounding. Short sentences. High energy. The first frame is everything.”
YouTube Shorts Tutorial
When to use: Creating “How-to” or “Quick Tip” content that captures search traffic
AI Prompt:
Required inputs: [topic], [goal], [target audience], [brand voice], [steps/process]
AI PROMPT
“[Global AI Safety Line]
Create a 60-second tutorial script for YouTube Shorts about [topic].
Business context:
Goal: [Educate/Drive traffic to full video/Product demo]
Target audience: [description]
Brand voice: [describe tone]
Key steps to cover: [list 3-4 steps]
Provide:
The Hook (0-1 sec):
A sub-1-second visual and verbal “pattern interrupt” that shows the end result first.
The “Search-Friendly” Title:
A keyword-rich title under 50 characters.
Full Script with Timestamps:
Rapid-fire pacing with no filler words.
On-Screen Text Strategy:
3-5 specific keywords to display as overlays for SEO categorization.
Visual Brief:
What to show for each step (A-roll vs. B-roll).
The CTA:
A quick instruction to check the pinned comment or description.
Script guidelines:
Pacing: No sentences longer than 10 words
Style: Show, then tell
SEO: Weave [primary keyword] into the first 3 seconds of spoken audio
Caption:
Write a 100-word keyword-dense caption for the video description.”
X (Twitter) Content
When to use: Creating posts for X/Twitter
AI Prompt:
Required inputs: [topic], [goal], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create X/Twitter content about [topic].
Brand voice: [describe tone]
Goal: [engagement/traffic/thought leadership/community building]
Account type: [personal brand/business/creator]
Provide:
5 standalone tweet variations (under 280 characters each)
1 thread outline (5-7 tweets) with:
Hook tweet
Supporting tweets
Conclusion with CTA
3 engagement tweet ideas (questions, polls, hot takes)
Consider these high-performing formats:
Listicles (X things I learned…)
Contrarian takes
Quick tips
Observations
Personal lessons
Industry commentary
Keep it punchy and conversational. No hashtags unless truly relevant.”
Facebook Content
When to use: Creating posts for Facebook pages or groups
AI Prompt:
Required inputs: [topic], [audience], [brand voice], [goal]
AI PROMPT
“[Global AI Safety Line]
Create a Facebook post about [topic].
Business: [business type]
Audience: [description, note if posting to page vs group]
Brand voice: [describe tone]
Goal: [engagement/traffic/community/sales]
Provide:
Post caption optimised for Facebook (medium length, conversational)
Hook that works without requiring a click
Clear CTA
Engagement prompt (question or invitation to comment)
Format options:
Standard post with image
Video post caption
Link share with commentary
Poll or question
Event or milestone post
Shop or product tag post (for social commerce)
Note: Facebook favors content that generates meaningful comments and shares. Prompt genuine conversation, not engagement bait.”
Pinterest Content
When to use: Creating pins and boards
AI Prompt:
Required inputs: [topic], [target audience], [content type], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create Pinterest content about [topic].
Business: [business type]
Target audience: [description]
Content type: [standard pin/idea pin/video pin]
Brand voice: [describe tone]
Link destination: [blog post/product page/landing page]
Provide:
Pin title (keyword-rich, under 100 characters)
Pin description (keyword-rich, 150-300 characters)
Text overlay suggestions for the pin image
5-10 relevant keywords for searchability
Board name suggestions this pin fits
Pinterest best practices to follow:
Lead with keywords people search for
Focus on aspirational or problem-solving content
Descriptions should read naturally while including keywords
Hashtags are not effective on Pinterest, use keywords instead”
AI Visual Brief Prompts
Image Generation Brief
When to use: Creating a prompt for AI image generators (Midjourney, DALL-E, etc.) to match your caption
AI Prompt:
Required inputs: , [brand aesthetic], [platform], [image style]
AI PROMPT
“[Global AI Safety Line]
Based on this social media caption, create an AI image generation prompt:
Caption or post concept: [paste caption or describe the post]
Brand aesthetic: [colours, mood, style]
Platform: [platform and dimensions needed]
Preferred image style: [photography/illustration/3D/flat design/etc.]
Provide:
Primary image generation prompt (detailed, specific)
2 alternative prompt variations
Suggested aspect ratio for the platform
Style modifiers to add (lighting, mood, composition)
Negative prompts (what to exclude)
For each prompt include:
Subject description
Setting or background
Mood and lighting
colour palette guidance
Composition suggestions
Style reference (if applicable)
Important disclosure reminder: If you use AI-generated images, check each platform’s disclosure requirements. Rules vary by platform, content type, and location. Mark ‘VERIFY:’ and review current policies before posting.”
Visual Consistency Brief
When to use: Maintaining consistent AI-generated visuals across multiple posts
AI Prompt:
Required inputs: [brand visual identity], [recurring visual elements], [platforms], [content types]
AI PROMPT
“[Global AI Safety Line]
Create a visual consistency guide for AI-generated images across my content calendar.
Brand visual identity:
Primary colours: [colours]
Secondary colours: [colours]
Mood/aesthetic: [describe]
Style preference: [photography/illustration/3D/etc.]
Recurring visual elements I want to maintain:[Brand character, mascot, or spokesperson description if applicable]
[Setting or environment, e.g., office, outdoor, studio]
[Props or objects that appear regularly]
[Lighting style]
Provide:
Master style prompt:
A reusable base prompt that captures my brand’s visual DNA
Style modifiers to append to any image prompt
Negative prompts to always include
Consistency techniques:
Seed number strategy: Explain how to capture and reuse seed numbers in Midjourney to maintain consistent lighting, characters, and settings
Character consistency tips: How to describe recurring people or mascots the same way each time
Environment consistency: How to keep backgrounds and settings uniform
Platform-specific versions:
Instagram feed (1:1 and 4:5)
Instagram Stories/Reels (9:16)
LinkedIn (1.91:1)
Pinterest (2:3)
Prompt template:
Create a fill-in-the-blank template I can reuse:
‘[Subject] in [consistent setting], [consistent lighting], [brand colours], [consistent style modifiers], seed [number if known]’
Note: When using Midjourney, save the seed number of images you like by reacting with the envelope emoji. Use that same seed in future prompts to maintain visual continuity across your content calendar.”
Engagement and Community Prompts
Engagement Post Ideas
When to use: Creating posts specifically designed to drive comments and interaction
AI Prompt:
Required inputs: [business type], [target audience], [platform], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Generate 10 engagement-focused post ideas for [business type].
Target audience: [description]
Platform: [platform]
Brand voice: [describe tone]
Include a variety of formats:
This or that questions
Fill-in-the-blank prompts
Opinion polls
Hot take discussions
Caption this challenges
Would you rather scenarios
Unpopular opinion prompts
Memory or nostalgia prompts
Prediction questions
Rating or ranking requests
For each idea provide:
The post concept
Full caption or question
Why this drives engagement
Best day/time consideration (general guidance)
Important: Avoid engagement bait tactics (e.g., “Like if you agree,” “Comment YES to get…”). These can reduce trust and performance. Focus on prompts that generate genuine, thoughtful responses.”
Comment Response Templates
When to use: Responding to common comment types
AI Prompt:
Required inputs: [business type], [brand voice], [common comment scenarios]
AI PROMPT
“[Global AI Safety Line]
Create response templates for common social media comments.
Business type: [description]
Brand voice: [describe tone]
Provide 3 response variations for each scenario:
Positive comment or compliment
Question about products/services
Question about pricing
Negative feedback or complaint
Spam or off-topic comment
Someone sharing their experience
Request for advice or help
Comment from a potential collaborator
Comment that tags a friend
Comment asking where you are located
Each response should:
Acknowledge the commenter
Stay on-brand
Move toward a positive outcome
Include a follow-up question or CTA where appropriate
Note: customise these for each situation. Never copy-paste identical responses repeatedly.”
DM Response Scripts
When to use: Responding to common direct messages
AI Prompt:
Required inputs: [business type], [common inquiry types], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create DM response templates for [business type].
Brand voice: [describe tone]
Common inquiry types: [list 3-5]
Provide response templates for:
General inquiry about services
Pricing question
Availability or booking request
Collaboration or partnership inquiry
Press or media request
Complaint or issue
Compliment or positive feedback
Request for free advice/service
For each template provide:
Warm opening
Response to their specific question
Next step or CTA
Professional sign-off
Keep responses personal and avoid sounding automated. Include [brackets] for customisation points.”
Content Calendar Prompts
Weekly Content Plan
When to use: Planning a full week of content
AI Prompt:
Required inputs: [business type], [platforms], [posting frequency], [content pillars], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Create a weekly content plan for [business type].
Platforms: [list platforms and posting frequency for each]
Content pillars: [list 3-5 themes]
Brand voice: [describe tone]
Any upcoming events or promotions: [list if applicable]
For each day, provide:
Platform
Content pillar this post serves
Post concept
Format (image, carousel, video, text, story)
Caption draft or outline with keywords
Goal (awareness, engagement, traffic, conversion, saves)
Balance the week with:
2-3 educational/value posts (optimised for saves)
1-2 engagement/conversation posts
1-2 promotional or shoppable posts
1-2 entertaining/relatable posts
Note: Actual best posting times vary by audience. Check your analytics.”
Content Theme Calendar
When to use: Planning themes and campaigns for a month or quarter
AI Prompt:
Required inputs: [business type], [time period], [goals], [key dates], [content pillars]
AI PROMPT
“[Global AI Safety Line]
Create a content theme calendar for [month/quarter] for [business type].
Time period: [dates]
Business goals for this period: [list goals]
Key dates: [holidays, launches, events, awareness days]
Content pillars: [list themes]
Platforms: [list platforms]
Provide:
Weekly themes that support business goals
Key content pieces for each week
Relevant holidays or awareness days to acknowledge
Campaign ideas for any launches or promotions
Evergreen content that can be created in advance
Real-time content opportunities to watch for
Social commerce moments (product launches, limited offers)
Format as a calendar overview showing:
Week number and dates
Weekly theme
2-3 key content pieces
Any time-sensitive content
Mark any holiday or awareness day claims as ‘VERIFY:’ with official calendars.”
Content Repurposing Prompts
Blog to Social Media
When to use: Turning one blog post into multiple social posts
AI Prompt:
Required inputs: [blog post content or summary], [platforms], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Repurpose this blog post into social media content:
Blog post title: [title]
Key points: [list main takeaways or paste content]
Target platforms: [list platforms]
Brand voice: [describe tone]
Create:
Instagram carousel (5-7 slides) with text for each slide, ending with a saveable summary slide
LinkedIn post highlighting one key insight (avoid engagement bait)
X/Twitter thread (5-7 tweets)
TikTok/Reel script based on one tip (hook in the first second)
3 standalone posts for different platforms
5 quote graphics (pull quotes from the content)
Pinterest pin title and description with keywords
For each piece:
Adapt the format for the platform
Include platform-appropriate CTA
Add relevant keywords in captions (prioritize over hashtags)
Link back to original content where relevant
This should give me 2+ weeks of content from one blog post.”
Video to Multi-Platform Content
When to use: Repurposing video content across platforms
AI Prompt:
Required inputs:[platforms], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Repurpose this video content across platforms:
Video topic: [topic]
Key points covered: [list main points]
Video length: [length]
Target platforms: [list platforms]
Brand voice: [describe tone]
Create:
3 short clips to extract (with timestamps if possible)
For each: sub-1-second hook, key moment, keyword-rich caption
Audiogram concept (for podcast-style content)
Quote graphics from key statements
Blog post outline from the video content
LinkedIn article summary
Twitter thread summarizing key points
Instagram carousel with main takeaways (include saveable slide)
YouTube Shorts/TikTok hooks with on-screen text keywords
For each piece:
Identify the best clip or moment to feature
Write platform-appropriate caption with keywords
Suggest on-screen text overlays for video clips
Note where to trim for length requirements”
Testimonial to Content
When to use: Turning customer feedback into social proof content
AI Prompt:
Required inputs: [testimonial text], [customer context], [platforms], [brand voice]
AI PROMPT
“[Global AI Safety Line]
Turn this customer testimonial into social media content:
Testimonial: ‘[paste testimonial]’
Customer context: [who they are, what they purchased, result achieved]
Platforms: [list platforms]
Brand voice: [describe tone]
Create:
Quote graphic text (shortened version of testimonial)
Story post sequence celebrating the customer
Case study post outline
Before/after concept (if applicable)
Caption that shares their story without the full quote
LinkedIn post framing the lesson or insight
Shoppable post tying testimonial to product
For each piece:
Maintain authenticity of their words
Add context that helps others relate
Include appropriate CTA
Note: Confirm you have written permission to share this testimonial
Do not edit the testimonial to change its meaning. Only condense if needed.”
Hashtag and SEO Prompts
Hashtag Strategy
When to use: Developing hashtags for a post or campaign
AI Prompt:
Required inputs: [post topic], [platform], [account size], [target audience]
AI PROMPT
“[Global AI Safety Line]
Create a hashtag and keyword strategy for this post:
Post topic: [topic]
Platform: [Instagram/TikTok/LinkedIn/Twitter]
Account size: [follower count range]
Target audience: [description]
Industry/niche: [description]
Provide:
Keywords (increasingly important for search on most platforms):
5-7 primary keywords to include IN the caption text
Where to place them (first two lines are most important)
Hashtags (test performance with your analytics):
3 broad/popular hashtags
3 medium hashtags (moderate volume, relevant to niche)
3 niche/specific hashtags (lower volume, highly targeted)
For each hashtag:
Note the category (broad/medium/niche)
Mark ‘VERIFY:’ next to any where current popularity is uncertain
Platform-specific guidance:
Instagram: Keywords in caption are increasingly important. Use 3-5 hashtags max.
TikTok: Keywords in caption and on-screen text are primary. 3-5 hashtags secondary.
LinkedIn: 3-5 professional hashtags still useful
Twitter: 1-2 maximum, only if highly relevant
Note: Test keyword vs. hashtag performance with your own analytics. Results vary by audience and content type.”
Social SEO Keywords
When to use: Optimizing content for social search (especially TikTok, YouTube, Pinterest)
AI Prompt:
Required inputs: [topic], [platform], [target audience]
AI PROMPT
“[Global AI Safety Line]
Identify social SEO keywords for content about [topic].
Platform: [TikTok/YouTube/Pinterest/Instagram]
Target audience: [description]
Content type:
Provide:
10 primary keywords people search for on this platform
5 long-tail keyword phrases
5 question-based searches
Related topics that often appear together
For each keyword:
Suggest where to place it:
First two lines of caption (highest priority)
Throughout caption body
On-screen text overlay (for video, algorithm reads this)
Title or cover text
Note search intent (learning, buying, entertainment)
Mark ‘VERIFY:’ for any where current search volume is uncertain
On-screen text strategy (for video):
Suggest 3-5 keywords to display as text overlays during the video
Modern algorithms “read” on-screen text to categorise content for search
These should match what people actually search for
optimisation suggestions:
Title or hook recommendations using these keywords
Caption structure with keywords in first two lines
On-screen text placement and timing for video content”
Analytics and optimization Prompts
Content Performance Analysis
When to use: Understanding what is working and why
AI Prompt:
Required inputs: [top performing posts data], [underperforming posts data], [platform], [goals]
AI PROMPT
“[Global AI Safety Line]
analyse my social media performance and provide recommendations:
Top performing posts this month:[Topic, format, engagement metrics, saves]
[Topic, format, engagement metrics, saves]
[Topic, format, engagement metrics, saves]
Underperforming posts:[Topic, format, engagement metrics]
[Topic, format, engagement metrics]
Platform: [platform]
Goals: [what success looks like for us]
Current posting frequency: [frequency]
Provide:
Patterns in top performing content (topics, formats, timing, hooks, saves rate)
Potential reasons for underperformance
5 recommendations for next month’s content
Formats to do more of
Formats to test or retire
Suggested posting frequency adjustments
Keyword or SEO patterns to replicate
Note: This analysis is based on limited data. Continue testing and monitoring.”
A/B Testing Plan
When to use: Setting up content experiments
AI Prompt:
Required inputs: [element to test], [content type], [platform], [goals]
AI PROMPT
“[Global AI Safety Line]
Create an A/B testing plan for my social media content.
Element to test: [hooks/CTAs/formats/posting times/caption length/keywords]
Content type: [post type]
Platform: [platform]
Goal metric: [engagement rate/clicks/saves/shares/conversions]
Test duration: [timeframe]
Provide:
Hypothesis for the test
Control version (A)
Test version (B)
Variables to keep constant
Sample size needed for meaningful results
How to measure success
Timeline for the test
What to do with results
Example test posts:
Version A: [draft]
Version B: [draft with variable changed]
Note: Run tests long enough to gather meaningful data. Avoid changing multiple variables at once.”
Quick Reference: Platform Specifications
Key Trends (VERIFY with your analytics):
Keywords in captions are increasingly important for search ranking on most platforms
Video hooks should land in the first second for best retention
On-screen text is “read” by algorithms for search categorization
Saves are often a strong engagement signal on Instagram
Engagement bait can reduce trust and performance
Content Best Practices
Creating Content
Lead with a strong hook in the first second, users decide almost instantly whether to engage
Write like you talk, avoid corporate jargon
One post, one idea, one call-to-action
Place your most important keywords in the first two lines of captions
Use on-screen text keywords in videos for search optimization
Design content worth saving (checklists, summaries, cheat sheets)
Use formatting (line breaks, emojis, bullet points) for scanability
Posting Strategy
Consistency matters more than frequency
Batch-create content to maintain quality
Engage in comments within the first hour of posting
Repurpose your best-performing content regularly
Test posting times using your own analytics
Platform Approach
Native content outperforms cross-posted content
Each platform has different audience expectations
Reels and short-form video currently drive strong reach
Carousels drive saves and shares, prioritize a saveable final slide
Personal stories and genuine opinions drive engagement
Avoid engagement bait, it can reduce trust and performance
Social Commerce
Social platforms are increasingly purchase destinations, not just awareness tools
Use native shopping features where available
Product demos and tutorials convert well
User-generated content drives purchase confidence
Disclosure and Compliance
When Disclosure is Required
Sponsored posts or paid partnerships
Gifted products or services
Any material connection to a brand you are promoting
AI-generated visual content (requirements vary by platform, VERIFY current policies)
AI Content Disclosure
If you use AI to generate or materially edit images, video, or audio, you may need to disclose it
Requirements vary by platform, content type, and location
Check each platform’s disclosure tools and current policies before posting
Some platforms use automated or provenance-based signals that may detect synthetic or edited media
AI-generated influencers or virtual spokespeople should follow the same disclosure rules as human influencers (VERIFY current FTC guidance)
Disclosure Best Practices
Disclose material connections (paid partnerships, gifts, affiliate relationships) in a clear and conspicuous way
Place disclosures where they are hard to miss (beginning of caption, on-screen in video)
Use clear language: #ad, #sponsored, “Paid partnership with [Brand]”
Platform partnership tools (Instagram’s Paid Partnership tag) should be used when available
Disclosures must appear in each post that could be viewed on its own (including Stories)
“Thank you [Brand]” alone may be insufficient because it does not clearly communicate the relationship
Content Guidelines
Do not make claims you cannot substantiate
Do not use customer photos or testimonials without written permission
Respect copyright on music, images, and video clips
Be transparent about AI-generated content
Tips for Using AI with Social Media Content
Provide context: Include your brand voice, target audience, and goals in every prompt
Request variations: Ask for multiple options to choose from
Edit everything: AI output is a starting point, not final copy
Add your personality: AI cannot replicate your unique stories and perspective
Stay current: AI may not know the latest trends, verify references to trending content
Batch your work: Use AI to create a week of content in one session
Learn from results: Use performance data to improve your prompts over time
Maintain visual consistency: Save seed numbers and style prompts for AI image generation
Disclose when required: Check platform policies for AI-generated content disclosure
| Platform |
Optimal Caption |
Primary SEO Location |
Search Intent |
Best Content Types |
| Instagram |
500-1,000+ chars |
First 2 lines of caption |
Inspiration, Discovery |
Reels, Carousels with saveable slides |
| TikTok |
100+ words, keyword-dense |
On-screen text + Caption |
How-to, Entertainment |
Short-form video, sub-1-sec hooks |
| LinkedIn |
150-300 words |
Opening paragraph |
Professional Growth |
Carousels (PDF), genuine commentary |
| X/Twitter |
Under 280 chars |
Keywords in text |
News, Commentary |
Threads, quick takes |
| Facebook |
40-80 chars optimal |
First line |
Community, Local |
Video, community posts, shops |
| Pinterest |
100-300 chars |
Title + Description |
Inspiration, Planning |
Vertical images, idea pins |
| YouTube Shorts |
Keyword-rich titles |
Title + Description |
How-to, Entertainment |
Vertical video, sub-1-sec hooks |
Disclaimer
These prompts are provided for educational purposes and should be customised for your business, brand voice, and audience. Always review and edit AI-generated content before posting. Social media is subject to platform-specific rules, FTC disclosure requirements, and copyright law. Verify that your content complies with applicable regulations. Platform algorithms and best practices change frequently. AI Crash Course is not affiliated with any platforms mentioned and is not responsible for content performance or compliance.