The article lays out five predictions for how AI will reshape media by 2026, arguing that the industry is moving from experimentation into a more mature and disruptive phase. It predicts that AI generated content will become routine in newsrooms and creative teams, forcing media companies to clearly distinguish human work from machine assisted output. Trust and verification are expected to become central competitive advantages as audiences grow more skeptical of what they see and hear. The piece also forecasts new business models built around personalization, licensing, and synthetic media, alongside job roles focused on managing and auditing AI systems. Overall, it suggests media companies that adapt quickly and set clear ethical standards will be better positioned than those that resist or delay change.
